Close
atelier exposé will be issued monthly and curate the most noteworthy stories we have come across that month in the fashion, beauty and luxury sector.
While our attention will naturally be drawn to new and innovative communication and communication vehicles, we will also share global consumer and market insights and brand activity drawn from our atelier teams in fashion capitals across the globe. eg. our first edition includes stories on how luxury is changing in China and Japan.
Our aim will be to help our readers benefit from our unique global communications perspective in the sector.
visit our blog
10th Oct 2012
Experience the DVF Spring 2013 show at New York Fashion Week through the eyes of the people who made it happen—the stylists, the models and Diane von Furstenberg herself. All the footage you see here was filmed using only Glass, Google's latest technology that lets you capture moments from a unique, new perspective. See what happens when fashion and technology come together like you've never seen before.
Continue reading
3rd Sep 2012
Lanvin releases a video on its innovative new fall 2012 campaign, shot by Steven Meisel, under the creative direction of Ronnie Cooke Newhouse and Stephen Wolstensholme of House + Holme. The campaign features real people ranging in age from 18-80, all from very different walks of life. The video features an eclectic range of personages that appear in the ads and reveals their individual, and eccentric, take on fashion juxtaposed with statements about their life. As one of the few high end fashion brands to feature real people of all ages the video reinforces Lanvin as a cool luxury fashion brand with a street cred, and no longer the exclusive purveyor of fashion only for the haute-bourgeoisie.
Continue reading
22nd May 2012
Sephora has teamed up with Pantone, in a move to position itself as the leading global authority on colour in make-up. As an authority on colour in the design world, Pantone lends its colour intelligence to Sephora’s beauty expertise in the new partnership.
This gives Sephora a unique way to communicate colour which they hope will change the way consumers wear and feel about it in make-up, this in turn will take the guess work out of creating colour combinations via palettes which utilise the colour science of Pantone; the only true universal language of colour.
Continue reading